BUILT FOR BUSY LEADERS WHO "DON'T DO SOCIAL"
Brain dump your ideas in 10 minutes. Check every content box for the week.
Building your reputational authority shouldn't require burning 10 hours a week or hiring a $5,000/month ghostwriter. Record your raw running commentary whenever inspiration strikes. Crucible reworks your exact words into 60-second social clips, longer deep dive videos, and ready-to-publish posts.
No credit card · No charge for your first project · No watermarks
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How it works
- 1
The Podcast Experience
Don't know where to start? You don't have to. Record on your schedule—no calendar coordination or agency check-in calls required. Our Live AI Interviewer uses your brand profile and context documents to host a dynamic podcast session that draws out your best ideas.
- 2
Dual-Path Extraction
Choose your edit path. Keep your natural conversational flow with 'Preserve Mode,' or let 'Remix Mode' extract viral hooks, remove fluff, and split your recording into high-impact social clips.
- 3
Text-Based Polish & Distribution
Review your video transcript and click any word to cut it. Video is just the start: from your spoken insights, Crucible drafts social posts, newsletters, and blogs. Your authentic voice across every platform. Download or publish directly from your dashboard.
Stop choosing between $5,000 ghostwriters and the DIY software trap.
Traditional agencies drain your budget trying to represent you authentically; software apps drain your time with a high learning curve or constant AI re-prompting.
Agencies & Ghostwriters
$2,000 – $5,000 / month
- Requires endless logistics to share and clarify your voice and content.
- Takes days or weeks to turn around basic text or video drafts.
- Hard to find both high production value and authentic content.
- Adds another employee to manage.
DIY Apps & Generic AI Tools
$15 – $60 / month
- Has zero idea WHY you are saying what you're saying.
- Gives you a blank screen then expects you to be writer, director, producer, editor, and actor.
- Cuts videos based on arbitrary loudness rather than narrative context.
- Risks generic "AI slop" that forces you to re-prompt endlessly.
The Crucible Engine
Highest leverage of your time and money
- Conversational extraction: our host interviews you on-demand 24/7 based on your exact business and topic context.
- Authentically you: reworks raw brain dumps, turning your train of thought into clean narrative assets while retaining your natural human voice and face.
- Multi-format coverage: delivers 60-second viral clips, 5–10 minute thought pieces, and written LinkedIn/blog posts in one pass.
- Smart editing: full control of your content with robust AI editing and final text-based polishing.
Every format your week needs, from one recording
60-Second Social Shorts
High-impact, hook-first clips formatted for LinkedIn, TikTok, and YouTube Shorts.
5–10 Minute Deep Dives
Structured video thought pieces ideal for long-form YouTube, embedded newsletter updates, or customer-facing product and strategy reviews.
Written Articles & Social Posts
Transformed text drafts — LinkedIn posts, newsletters, blog articles — assembled directly from your spoken logic and your topic knowledge base.
Preserve or Remix
Choose a light-touch pass that retains your full story or a director's cut of short- and long-form content for any platform.
Your Interview Partner
No teleprompter required — your on-demand host adapts to your answers live, asking follow-up questions that pull your best insights to the surface.
Documentary Style Production
The final render features 100% you. The interviewer stays off-camera and off-mic, leaving you with clean, solo videos.
Context Knowledge Base
Upload style guides, PDF articles, or research links to inform your interview questions and ensure written posts match your domain.
One brain dump in. A whole week out.
Here's what comes back from a single 10-minute recording.
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Generated posts — Instagram / LinkedIn / blog
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Start free. Pay when it's working.
Your first project — the edited video and the full set of posts — is free. No card, no trial timer.
Crucible Pro
Coming soon
Turn 1 weekly 10-minute brain dump into a full suite of short clips, deep-dive videos, and written posts.
- 4 Drafts per month
- Social Shorts + Deep Dives
- Written LinkedIn Posts
- Newsletters & Articles
- Preserve Mode (Natural) & Remix Mode (Viral)
- Context Knowledge Base (Upload PDFs & Links)
- Free First Project Draft (No Risk)
Enterprise
Let's talk
For teams running content at scale with custom workflows, compliance, and dedicated support.
- Everything in Pro
- Unlimited drafts
- Custom AI model tuning
- Dedicated support
- SSO & team management
Agency
Let's talk
For agencies managing content for multiple clients with white-label options.
- Everything in Enterprise
- Multi-brand management
- Client review flows
- White-label exports
- API access
Paid plans are launching shortly. Start your free project now and we'll tell you the moment they're live.
Get launch updates
Questions, answered
Do I have to be good on camera?
No. Crucible is built for normal people talking normally. The stumbles, restarts and "ums" are exactly what it removes.
How long does this actually take?
About ten minutes of talking. Your edited video, clips, and written posts are typically ready a few minutes after that.
Can I change what it writes?
All of it. Every post, caption and the blog draft is editable before it goes anywhere, and you can send the video back for a re-cut.
Does it post for me?
You can export the files, or connect your LinkedIn account and publish straight from Crucible.
What if it doesn't sound like my business?
You approve the brand voice profile up front and can edit it any time. Change it, and everything written afterwards follows.
What happens to my footage?
It's stored privately in your account and you can delete it whenever you want. See our privacy policy.
Do I need the mobile app?
No. You can record or upload straight from the web app. The mobile app is there if you'd rather capture on your phone.
What's free, exactly?
Your first project: one recording, the edited video, and the full set of posts. After that you'll need a plan.
Your next week of content is one recording away.
Set up your brand voice in a few minutes and capture your first project free.
Capture your first project free